Atley Kasky is a generalist by design.

His design practice blends agency rigor with in-house agility, partnering with early-stage organizations to create brand and design systems that align story and product and are built to scale: clear identities, cohesive narratives, and design ops that turn ideas into consistent execution.

↳ hello @ atley.xyz

Capabilities
Brand Identity
Brand Strategy
Creative Direction
Art Direction
Web Design

Recruiting
Creative Ops
User Research
Design Systems
Print & Editorial

As Brand & Design Partner at Collaborative Fund, he helps portfolio founders craft positioning playbooks, design frameworks, and fundraising materials that unlock leverage and conviction at the earliest stages. Previously, he stood up the brand function at The Athletic and led design and brand at The Black Tux as revenue approached $100 million. He was also a co-founder of the influential art-and-design blog But Does It Float.

Through Practice & Principle, Atley works with early-stage leaders, translating their implicit vision into directional clarity and intentional leadership to tighten focus as teams scale.

hello @ atley.xyz

Generalist by design.

Role: